ordinary people
to do
extraordinary good

A decade of charity research has shown that the best charities can have 100x more impact per dollar.

We show you how to find those charities.

Think you can’t make a difference?
We disagree.


about effective giving

We believe charitable giving should be subject to the same rigour as other types of spending. The best charities can do 100x more with your dollar, and sometimes this multiplier is even greater.

Effective Giving 101


to effective charities

We provide (and continually update) a carefully vetted list of high-impact charities and funds based on the research of impact-focused charity evaluators, so you can be confident your donations make a difference.

See our recommendations


to give what you can

We aim to change the norms around charitable giving. Let’s remove the taboo around talking about charity; the more we debate, discuss, and inspire each other, the closer we get to a better world.

Explore Pledges
You have more power
than you think.
If you earn ≥$60,000/year post-tax

You are the top 1% globally

Graph of income distribution

That’s incredible. The sheer scale of global inequality means that an “ordinary” person living in a high-income country falls somewhere between the top 1 - 5% of income earners worldwide, which means you’re probably on the global rich list. (Look up your salary below to see where you land!)

What if the top 1% donated 10%?

If you donate more effectively

Your $ can go 100x further

Graph of charity efficiency

Many people lump charities into one “doing good” bucket. Others are sceptical that donating works at all. The reality is that not all charities are equal. Most do good work, but the difference between good and great can be substantial. Some charities are significantly more impactful than others.

Learn more by checking out:

How rich am I?

You’ll be amazed at how you compare to the world, and how much impact your donations could have.

United States


Rob Howe
Kuhan Jeyapragasan
Spencer Ericson
Lorenzo Buonanno
Swante Scholz
Julian Hazell
Sarah Baka
Aric Floyd
Henri Thunberg
Luke Freeman
John Yan
Patrick Gruban

The Giving What We Can Pledge

We think most people want to help others, but don’t realise the incredible opportunity they have to do so, simply by donating a relatively small portion of their income.

So we created the Giving What We Can pledge, a public commitment to give a percentage of your income each year to help enrich the lives of others. Pledge as an individual or a company.

10,000 people

who have pledged ≥10% of their income

$115 million donated

by our global community of pledgers

$2.40 billion pledged

to high-impact charities


Lorenzo Lupo
Samie Dorgham
Joy Nicole Nohemi
Neil Ferro
Alexandre Teixeira
Luca Stocco
Robert Praas
Marc Smeehuijzen
Karla Still
Marcus Davis
Marie Firgau
Toby Ord
Milena Canzler
Lucas Moore
Magdalena Kolczyńska
Martin Skadal
Rachel Atcheson
Will MacAskill
Rémi Turquier
Surbhi Bharadwaj
SoonKhen OwYong
Michael Townsend

Get personalised donation advice

Are you looking to make a large donation or plan a multi-year giving strategy? Let’s talk. We’d love to help you maximise your charitable impact.

Sjir Hoeijmakers

Sjir Hoeijmakers

Director of Research

Grace Adams

Grace Adams

Head of Marketing

Luke Freeman

Luke Freeman

Executive Director

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